Social Media and New Media can help you discover and connect with your brand ambassadors. These are individuals who are passionate about your brand and are willing to promote you with their social media. You can find them by analyzing your identifiable keywords across social media channels. You can build lasting relationships with your ambassadors through popular outlets like LinkedIn, Twitter and Facebook. Engage them with information about your brand or service and allowing them to participate in product development. Don’t try to influence their opinion with sneaky kickbacks, instead let their independence drive the relationship and let them be your product evangelists.
